Conversion Boosting Lesson #1 - 3 Simple Ways to Optimize Your Conversions

Increasing your websites traffic is already a time-consuming
task that will take up enough of your time. So, you need to make
sure that traffic converts into sales, right?

Thankfully, there are drop-dead simple ways of capturing
attention, boosting conversion rates and ultimately, maximizing
your profits without breaking the bank, or spending a lot of
time tweaking your traffic campaigns.

It all begins with ensuring that your website or landing page is
optimized for conversion. Whether you are directing traffic to a
sales page, or youre sending them to a landing page, you need
to make sure that your page will motivate visitors into taking
action.

Here are a few quick and easy ways to do that:


Make Visitors Do Less Work

If you are sending visitors to a squeeze or landing page, its
important that you only ask for the information that you
absolutely need.

Your opt-in form should ask for only their name and email
address. You can segment your lists later as your subscribers
begin to open and respond to your campaigns, but to maximize
opt-in rates, you need to keep it simple. 

It shouldnt take your visitor more than a few seconds to fill
in the required information and subscribe to your list.
Additional form fields will severely decrease conversion rates
because youre bogging your visitor down. The less effort you
require of potential subscribers, the easier it will be to grow
a list.

Keep the page crisp and clean so that visitors arent confused
about what action they should take, and make sure that all
conversion elements are above the fold for optimal results.
Minimize navigation. In fact, eliminate it altogether so that
all they see is the headline, opt-in form and incentive offer. 

Also, pay careful attention to your headline. Make sure that it
speaks to your visitor and gives them a reason to give you their
name and email address. Youll want to test out different
headlines to determine what works best for your audience. 

A compelling headline captures attention and convinces people to
continue reading every single word on your page until you have
closed the deal. It persuades visitors into becoming customers,
and makes believers out of the skeptics. And if its done right,
it has the power to transform a sales page into an incredible
money-making machine.

David Ogilvy, a business tycoon, known as the father of
advertising believed that the headline of a sales page was the
single most important component in a marketing system. He also
summarized the importance of a killer headline with the
following quote: On the average, five times as many people read
the headline than they do the body.

Your job is to create a headline that immediately captures
attention and touches down on what is most important to your
target audience. You dont want to get too creative, crafty or
clever with your headlines. While you can create headlines that
create curiosity, when it comes to your marketing message you
want it to ring loud and clear. 

This means you need to be very direct. No guessing. No wordplay. 



Replicate What Works for Others

Study successful landing and squeeze pages from within your
niche and save yourself time by designing your opt-in pages
around what has proven to work.

And if you really want to increase opt-in rates, add a video to
your squeeze page or a high-quality product box or graphic that
represents your incentive offer.



Offer an Irresistible Incentive Offer

Youll want to make sure that you are offering something of
clear value that resonates with your target audience. Dont make
the mistake of trying to cater to every potential client on one
squeeze page. 

For best results, create multiple landing pages that are aimed
at specific target audiences, and then offer a giveaway that is
designed to help them in some way. 

Even when focusing on just one niche, its important to speak to
segments of your market. For example, if you sell a guide on
self-publishing, you could set up a landing page aimed towards
beginners while offering a free report on Top 10 Tools You Need
to Build Your Author Presence.

Then, create a second landing page that is targeted towards
intermediate authors who already likely have an online presence
but are looking to maximize exposure and build their readers
base. 

The better targeted your incentive offer is, the easier it will
be to convince visitors to subscribe to your list. 


To Your Success,
YOUR NAME

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